The new revolutionising brand: 'Arket'

Arket has finally launched to the anticipating public, opening its Flagship store in London, Regents Street. The clothing brand, H&M has seen the likes of &Other Stories and COS. Now the clothing company have launched the sister brand Arket, a noticeably higher priced, Nordic based brand.

‘Sustainability, durability and quality’ seem to be the words to describe the brand, using quality materials and fabrics to produce their products. Which what have triggered the public’s interest about this new brand. They work with sustainable and organic fabrics, such as recycled cashmere, organic cotton and ocean waste material. Not only do they produce staple worthy clothes but they also care for the environment whilst supplying ‘catwalk-worthy’ clothes.

Arket is said to be focusing on style rather than trends, which is a change from the other brands out there on the High Street. The clothes are classic staples for the everyday man, woman and even child. Crisp and clear would be the best way to describe it. The colour range is aesthetically pleasing to the eye, making almost everyone succumb to their clothes.

Arket also dips into bath and body, launching shower gels, body lotions and hand balms. The scents are cult classic, floral scents of ‘Geranium’ to woody ‘oak moss’. Arket appreciate simplicity, urging the message of living a simple life.

Arket seems to appreciate crisp and clear fashion. Simple seems to be their motto, with Arket meaning ‘A sheet of paper’ and that is clearly reflected in the designs of their clothing and home-ware range.

In questioning is their price, although the prices seem to be higher than H&M, Bernhardtz does not think this seems to matter. “Low is not the goal. The goal is always to have the best quality and price for comparable product, we have a great price range.” I would say I have to agree, the prices are reasonably placed for the quality of fabrics, and it is worth the price being paid.
With only one store open so far, in Regents Street, Arket is soon to be opened in Stockholm, Brussels and Copenhagen.

I see Arket revolutionising the high street, with their crisp clothes and beautifully scented body lotions. This is the new brand to look out for.

Shop Arket online at: https://www.arket.com/en_gbp/index.html

Or visit Arket at: 224 Regents Street, London




(Photos are not mine.)